I have completed numerous service design mapping exercises, and I have gathered them here on a single canvas. The benefit of service design is that these mapping models and frameworks are also highly effective in business strategy and marketing.

Instead of a linear workshop discovery process, my approach primarily involves starting with my own desk research and filling in the gaps using my own experience, AI research tools, and a degree of common sense.

Continous learning

This approach allows me to progress significantly through the process without needing to involve others at such an early stage. While some organisations might prefer to co-create from the start, that method is often more intensive and expensive. By working independently initially, I can personally master the material and identify potential pain points, competitors, and various support systems.

Ultimately, this method strengthens my knowledge base. It enables me to make informed decisions about the direction of the service before workshops begin and allows these insights to circulate within my team to build familiarity.