The site involved subtle animations and a smart UI, all of which is done with the help of Popmotion and Bourbon+Neat.

The feeling and approach was to be infused with the philosophy of Robarts Space. This was simplicity, clean, subtle and minimal.

These were the concepts I created prior to discovery. It was a phase3 to introduce difference concepts that they might not have considered, as customers tend to view their needs through their own lens.

Even though they might look nice, I missed ‘the goal of getting it right’. However, after a bit of back and forth, we finalized the design direction.