A fun project design wise, but also on the technical side where I worked with the fantastic CraftCMS to hook up with the CarSales API (via FeedMe plugin) and build a responsive search engine.

Synchronising from the CarSales API created problems. Their API wasn’t up to date, and I didn’t have access to the new one (despite pushing). It would time me out, and add the server to a block list. It would need to grab all meta-data, and images, for thousands of vehicles.

The car industry audience segment is price sensitive. It must appear not too expensive and not too cheap either. DVG was representing many brands and the goal was also to be trusted. The visual aesthetic and funnel was intentionally chosen.

It had to sync and sell. It did both.

The goal of building this in Craft vs the exisiting Wordpress website is to start creating and intelligent landing page structure with smart end-points. We could do it by brand, dealership location, price points, and other campaigns that were going on at that time.

Of course, fully responsive. Fast, simple, reliable, convert, sell cars, make money.