Crystal has not-so-recently launched the Beijing City International School (BCIS). Time was dedicated to making sure that new parents looking for schools, both internationally and locally were accommodated for. Existing parents required specific information contained in the lower parts of the website home page.

A strong focus on bringing the culture of the school through artistic elements and knowledge bubbles which provide a path of discovery for new parents which creates an additional layer of depth to the navigation.

Like all customers, BCIS has noticed that it is important to start right. They are making constant improvements in phases – planning new content, new art elements and actively updating their website. Crystal gave them the web design and administrative skills to properly start this cycle. Blindly replacing images and changing links is a thing of the past. Crystal Asia works on this marketing message bringing together web design, web development, SEO and User Experience (UX)