An interesting and very truthful take on designing content beyond the conventional & much believed wisdom of content below the 600 pixels mark.

It basically stems from the idea that most displays people use to browse the web have a resolution of 1024×768. So, naturally, most designers, web developers and indeed content architects advise on keeping the most important content in this part of the page, or going as far as building a website entirely within this area.

Whilst personal taste of the customer comes into play – “I don’t want the page to scroll, I hate scrolling” – “About a page… you know, A4, or maybe a bit less”.

Whilst a web page designed to fit in a certain area sounds nice, what if the content is being cut short and cannot be conveyed properly in this area? Maybe the content is too long. Perhaps the design is too small. Perhaps both.

I predict that single page websites will become very common this year. Other agree with me. People are scrolling. People love to scroll (well just a bit). Everyone has a scroll button on their mouse. I could organise the content on most brochure websites to fit on one page and provide enough visual design queues to lead the viewer down the page rather than inside clicks.

No matter what design trends occur this year, one thing will not change. Content is still King.